Case Study - Large-Format Event Presentation Design

Designing the Big Stage Moment: Presentation Design for Asian Paints' National Event

Large-format stage presentation design for Asian Paints event
130+ Slides designed
1000+ Live audience
5 Working days

Asian Paints

Industry Paints, Coatings & Home Decor
Engaged via A leading national event management company
Deliverable 130+ slide large-format stage presentation
Live audience 1000+ attendees
Screen format 3840x1152px LED stage screen
Turnaround 5 working days

India's largest paints and coatings company

Founded in 1942, Asian Paints has grown into India's largest paints and coatings company and one of the leading decorative paint brands in Asia, with a presence across manufacturing, retail, and international markets.

Its business runs on a wide network of dealers, contractors, applicators, and channel partners - the same ecosystem that a national conference of this scale is built to bring together in one room. Explore more of our clients and the brands we support.

A national stage, built around zero room for error

The project came to 24 Inceptions through a leading national event management company, engaged directly by Asian Paints to produce their national partner conference.

The presentation was built to run on a large-format LED stage screen at 3840x1152px - an ultra-wide, cinematic aspect ratio designed for a room, not a desk.

Building a presentation system across 130+ slides

The full presentation was designed and delivered in 5 working days - a timeline set by the event's production schedule. With that little room, the first job was building the system that every one of those slides would sit inside.

A consistent grid, type scale, colour logic, and iconography language were locked in early, in line with our broader presentation and pitch deck design approach, so volume never came at the cost of consistency.

Because this was an event-company-led project, the entire process ran inside their production calendar and run-of-show. Design decisions were made in coordination with the stage and production team, not in isolation.

Designing for a large-format LED stage, not a screen

A boardroom deck and a stage deck are not the same design problem. Once the canvas becomes a 3840x1152px LED wall viewed from across a conference hall, the design brief changes shape entirely.

Typography at Distance

Type sizes were pushed well past what would look right on a monitor, because the intended viewing distance was the length of a conference hall.

Colour and Contrast for LED Panels

Palette choices were tested for punch and readability under stage conditions, staying anchored to Asian Paints' brand palette while accounting for how an LED wall renders colour in a live room.

Pacing for a Live, Presented Format

Slides were paced for a presenter's voice, not a reader's eye - fewer words, stronger visual holds, and reveal slides built to land as a single beat.

End-to-end large-format presentation design

  • Design of 130+ presentation slides for a national stage event
  • Slide architecture spanning business-review content, brand storytelling, and product reveal moments
  • Large-format optimisation for a 3840x1152px LED stage screen
  • Visual identity alignment with Asian Paints' existing brand language
  • Interactive quiz and audience-engagement break slides
  • Coordination with the event management company's production and stage teams
  • Rapid-turnaround delivery within a fixed event production timeline

A Milestone Moment for 24 Inceptions

The presentation ran live, on stage, in front of over 1000 attendees - designed and delivered in 5 working days, with no structural rework requested after handoff.

The bigger result sits a level above the deck itself: this was a project handed to 24 Inceptions on trust, by an established event management company, for a brand the scale of Asian Paints. Learn more about 24 Inceptions and the kind of project discipline we bring to high-pressure work.

FAQs

Who designed the presentation for Asian Paints' national event?

24 Inceptions designed the full presentation - 130+ slides - for Asian Paints' national conference, engaged directly by the event management company producing the event.

How many slides were designed for the Asian Paints event presentation?

The project involved 130+ custom-designed slides covering business review content, brand storytelling, and product reveal moments.

What audience size was the presentation built for?

The presentation was delivered live to an audience of 1000+ attendees, including dealers, business partners, and internal stakeholders.

What screen format was the presentation designed for?

The presentation was built for a large-format LED stage screen running at 3840x1152px resolution - an ultra-wide format designed for stage-scale viewing rather than a standard boardroom screen.

Does 24 Inceptions design presentations for large-format LED stage screens?

Yes. 24 Inceptions designs presentations for boardrooms, investor pitches, and large-format stage and event screens, adapting typography, contrast, and pacing to the format.

Can event management companies bring 24 Inceptions in for presentation design on client projects?

Yes. 24 Inceptions regularly partners with event management companies to handle presentation design for their client projects, working within production timelines and brand guidelines.

How long did it take to design the Asian Paints event presentation?

The full 130+ slide presentation was designed and delivered in 5 working days, in line with the event's production schedule.

More design work from 24 Inceptions

See how the same systems-first approach was applied at documentation scale in the IPA India Pharma Publication Design case study.

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